Questions buyers ask before they run it.

What is Samplify? The short version.

Samplify is a Software Decision Intelligence platform. The decision layer for enterprise software buying. Procurement, SAM, EA and FinOps teams email a question to sam@samplify.ai and receive a defensible recommended action, BUY, RENEW, REPLACE or REJECT, with sources, in under four minutes.

Samplify learns what you already own, compares software at feature level, and returns evidence-backed answers that can be defended to auditors and budget holders.

How is Samplify different from a SAM, SaaS management or EA system?

SAM tools track what is installed. SaaS management platforms track usage and spend. EA systems map architecture. None of them govern the decision.

Samplify sits above all of these as the decision layer. We do not replace your SAM, SMP or EA stack. We work with them. They track the estate. We turn the estate into defensible decisions. More on the gap we close.

Why can't I just use ChatGPT or Copilot for this?

Generic AI can answer. It cannot safely decide.

ChatGPT and Copilot do not know what software you already own. They do not know your contract or renewal context. They do not know your policy. They cannot compare 50,000 records of inventory in a single answer. And they do not produce a source trail an auditor or budget holder can verify.

Samplify is stack-aware, feature-level, and evidence-backed. Every answer cites the contracts, entitlements and feature references it relied on.

What does the 30-day proof actually involve?

It is a free trial. There is no integration to set up. No software to install. No data upload required to begin. You can start with whatever data you already have, even if it is incomplete.

Your team forwards real software requests and renewal questions to sam@samplify.ai during the 30 days and receives sourced answers within minutes. If Samplify does not deliver the results you want in 30 days, you walk away. Start your 30-day proof.

Do I need to integrate Samplify before I see results?

No. Samplify is designed to start before your data is clean.

You can begin with whatever software inventory you already have, even a single spreadsheet. Samplify normalises and enriches the data automatically. Integrations with SAM, SMP, ITSM and procurement systems are available for production deployments but are never a prerequisite to seeing value.

What data does Samplify need from me?

Whatever software list you have. A SAM export, a SaaS spend report, an Excel sheet from finance, or a list of subscriptions from your IT inventory.

Samplify ingests CSV, XLSX or multiple tabs at once and matches each row to a normalised software catalogue. Imperfect data is fine. Missing fields are fine. Samplify enriches what is missing and starts answering questions from day one.

What are the four decision verbs?

Every Samplify answer ends in one of four verbs.

• BUY. Approve a new purchase, with the rationale and the recommended vendor.
• RENEW. Continue the existing contract because no better option is in the estate.
• REPLACE. Migrate to a tool you already own, or to a stronger alternative, with the migration trigger date.
• REJECT. Do not approve the request, because the capability is already covered by an existing licence.

Each verb comes with the workings and the source trail.

What does stack-aware, feature-level, evidence-backed mean?

Stack-aware. Samplify learns what you actually own, including suites that bundle the requested tool, paid licences nobody uses, and shadow IT no one declared.

Feature-level. Samplify compares software by capability, not by category. Two tools in the same Gartner category often cover very different features in practice.

Evidence-backed. Every Samplify answer cites the contracts, entitlements, release notes, feature parity references and reviews it relied on, so the recommendation can be defended to auditors and budget holders.

What's the difference between sam@ and sam_batch@?

sam@samplify.ai is the conversational endpoint. You email a single procurement question and receive a sourced recommendation in minutes. Use it for individual requests, renewals, or comparisons.

sam_batch@samplify.ai is the bulk endpoint. You attach a spreadsheet of dozens or hundreds of software entries and receive enriched output, including best-in-industry alternatives, best internal alternatives, actual price, actual users, and status fields. Use it for portfolio-wide rationalisation work.

What software does Samplify cover?

All commercial enterprise software.

Samplify maintains a normalised catalogue of public software products with feature-level metadata, pricing context, vendor entitlements and integration data. If a software product has a publisher and a product name, Samplify can compare it. Coverage spans productivity, collaboration, security, infrastructure, data, AI, design, finance, HR, ITSM, marketing and vertical applications.

How quickly do I see results?

Within minutes for individual questions.

After data ingestion, software mapping is fast and you can begin asking questions immediately through sam@samplify.ai. Optimisation and rationalisation recommendations across the full estate take longer, typically completed within the first week and synced to a dedicated Box folder. Most clients see their first defensible decision within 24 hours of the first email.

How does the ROI actually work?

One avoided duplicate purchase pays for the year.

A typical $100k annual licence is recovered the first time Samplify catches a tool that duplicates an existing entitlement. One bad renewal caught is $250k or more. One category consolidation is $1m or more. Samplify clients save a minimum of 5% of annual software spend, with most realising more once portfolio rationalisation is complete.

Who uses Samplify inside an enterprise?

Four buyer roles use Samplify directly.

Enterprise Architecture governs build versus buy decisions and prevents capability duplication. Software Asset Management accelerates substitutability analysis from weeks to minutes. Procurement brings evidence to renewals and new requests. FinOps finds spend that can be retired without breaking workflows.

Customer estates running Samplify include Cisco, Blue Cross Blue Shield, Government of Ireland, Aston Martin, Dell, Eurofins, Sonoco, Sony and Novartis. See the full list.

Is my data secure?

Yes. Samplify is SOC 2 aligned and processes customer data in segregated tenants.

Customer software inventory and contract metadata are never used to train external models or shared between tenants. The decision layer queries are run against your tenant only, with full audit logging available on request.

Does Samplify replace my procurement or SAM team?

No. Samplify replaces the analyst project, not the analyst.

Procurement, SAM and EA teams still own the decision and the relationship with stakeholders. What changes is the time and effort to produce a defensible answer. Three weeks of analyst back-and-forth collapses into one sourced email reply, freeing the team to focus on negotiation, governance and supplier strategy rather than category research.